2024-03-27 10:35:14
As a price war escalates in China's coffee market, Starbucks Corp. Founder Howard Schultz mentioned that the U.S. coffee chain is not engaging in the discounting trend of local affordable brands. Schultz emphasized the importance of acknowledging the competitive landscape.
However, Caixin Global noted that Starbucks would instead focus on business strategies.
Introduction of Oleato Beverages
In response to the evolving market dynamics, Starbucks is introducing a new beverage line, Oleato, which combines coffee with olive oil. The blend is part of Starbucks' commitment to coffee innovation and catering to the Chinese market's preferences.
China Daily reported that Starbucks rolled out six Oleato beverages in China, offering a unique lemon cream latte tailored to the local market. This launch represents Starbucks' dedication to customization and localization in its global expansion efforts.
The Oleato beverages combine high-quality arabica coffee with Partanna extra virgin olive oil to create a distinct flavor profile. This unique combination caters to the evolving tastes of coffee connoisseurs in China.
Following its debut in Milan, Starbucks has introduced Oleato beverages in various markets worldwide, including Italy, the United States, Canada, Japan, the United Kingdom, and France. The reception of these innovative blends highlights Starbucks' ability to adapt to diverse consumer preferences.
Strategic Focus on Business Growth
Schultz emphasized the company's unwavering focus on business growth and innovation during a forum hosted by the School of Management of Fudan University in Shanghai. While acknowledging the competitive landscape, Schultz reiterated Starbucks' commitment to enhancing its offerings and market presence.
Schultz attended the launch event of the Oleato beverages at the Starbucks Reserve Shanghai Roastery. The event marked a significant milestone in Starbucks' efforts to introduce unique and premium coffee blends to Chinese consumers.
Localization Strategy
Starbucks' decision to create a customized lemon cream latte for the Chinese market underscores its commitment to localization and understanding regional preferences. Starbucks aims to strengthen its connection with Chinese consumers by offering exclusive beverages.
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市场时间
- 美国ICE交易所
- 美国NYMEX交易所
- 欧洲ICE交易所
咖啡价格
05月08日收盘价
交易所 | 品种 | 价格 | 货币 | 单位 |
---|---|---|---|---|
美国ICE | 咖啡指数 | 195.30 | 美分 | 磅 |
美国ICE | 阿拉比卡09 | 195.05 | 美分 | 磅 |
美国ICE | 阿拉比卡07 | 196.17 | 美分 | 磅 |
欧洲ICEU | 罗布斯塔07 | 3,372 | 美元 | 吨 |
巴西现货咖啡 | 日晒阿拉比卡 | 1,270 | 雷亚尔 | 60公斤 |
巴西现货咖啡 | 罗布斯塔 | 1134.67 | 雷亚尔 | 60公斤 |
哥伦比亚现货咖啡 | 水洗阿拉比卡 | 1,485 | 美元 | 125公斤 |
越南现货咖啡 | 罗布斯塔 | 130,000 | 越南盾 | 千克 |
美国ICE | 可可指数 | 7,061 | 美元 | 吨 |
美国ICE | 可可09 | 7,947 | 美元 | 吨 |
美国ICE | 可可07 | 8,610 | 美元 | 吨 |
外汇市场 | 美元指数 | 105.49 | 美元 | 美元 |
外汇市场 | 巴西雷亚尔 | 5.0744 | 雷亚尔 | 美元 |
交易所库存数量 | 美国ICE | 701,423 | / | 袋 |
交易所库存数量 | 欧洲ICEU | 4,047 | / | 袋 |
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