Luckin Coffee co-branded Black Myth: Wukong, it is an action role-playing game created by Game Science and set in Chinese mythology that will be released on August 20, 2024. In the game, players will play the role of a "man of destiny", in order to discover the truth of the old legend, embark on a journey to the west full of danger and surprise.

In the face of such a hot market response, Luckin coffee quickly responded and issued a replenishment notice on the afternoon of the 19th. In the notice, Luckin thanked consumers for their enthusiasm and apologized for the situation of surrounding products. At the same time, Luckin promised to speed up the replenishment process to ensure that a new batch of peripheral goods can arrive at the store as soon as possible to meet the needs of consumers. In addition, the notice also revealed the unique feature of the peripheral goods - only through the naked eye can see its exquisite 3D effect, which further enhances the collection value of the goods.

The joint activity of Luckin Coffee and Black Myth: Wukong is not only a successful cross-border cooperation, but also a strong proof of the potential of the domestic consumer market and cultural confidence. With the deep integration of both brands and positive feedback from the market, it is believed that more innovative cooperation methods will emerge in the future, bringing more surprises and experiences to consumers.