Loong Coffee(潜龙咖啡) established in Beijing in 2024, it’s a specialty coffee brand featuring black coffee, The products are positioned in the line of "professional black coffee with Chinese flavor", mainly focusing on specialty black coffee and Chinese special black coffee.

Black coffee is pure coffee, without any addition drinks. So that’s meaning it will be more intuitive to show the aroma of coffee, the specialty black coffee represents a good-taste coffee rather than a coffee flavor drinks.

Black coffee in the ready-to-drink coffee market growth is also more obvious, according to Kantar Consumer Index, 2023 ready-to-drink coffee sales increased by 7.2%, health consumption trend is growing rapidly, black coffee sales growth rate of 31.6% during the year.

Since Loong Coffee was birth, their gist were “small area store” and “Chinese flavor coffee”, the head of product research and development of Loong Coffee says, Loong Coffee’s coffee products include four series, and there are three basic black coffee series, including Yunnan natural process “Dian Xia American", Yunnan anaerobic process "Amber American" , and Loong blending series mainly for Yunnan beans and Brazil, Colombia, Guatemala and other places specialty coffee beans blending.

Loong Coffee launched membership system, for the member the price per cup is 7.9 yuan -19.9 yuan(1$-2.5$), and most of the products are currently concentrated in 14.9 yuan, to maximize the pursuit of cost-effective coffee users. At now, the re-purchase rate of the store reaches 30%, and the re-purchase consumption accounts for more than 70%.