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Another top coffee brand is capturing the Chinese coffee market by new operation mode

2024-07-08 16:49:30

Kcoffee(肯悦咖啡), a brand of KFC, has opened 200 stores in China. From 2024, the rate of shop opening, almost reach a new store every day.

 

Kcoffee is running a “side by side” mode that others cannot copy or imitate, based on the huge amount of KFC store, the Kcoffee has significant advantage on site selection, cost reducing and store size. There are over ten thousand KFC stores in China, all these stores could open a new Kcoffee store.

 

Due to its special operation mode, Kcoffee decrease huge amount of operation cost and investment cost, it also uses machine from KFC shop, therefore Kcoffee doesn’t need to purchase new coffee machine.

 

Other than transportation hub with a large traffic flow, the Kcoffee is emphasis the target people such as student who is study at university, Kcoffee has advantage on the selling price, so the low price will attract students to buy the products.

 

Kcoffee also has strong product innovation, based on the KFC’s machine, they could innovate some novel coffee product, this allows it has significant advantage to attract people get in-store consumption.

 

Kcoffee has its parent company—— Yum China, it is the top catering company in China, it cooperated with many companies, so this make Kcoffee can easily purchase food raw material at a favorable price.

 

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交易所 品种 价格 货币 单位
美国ICE 咖啡指数 410.00 美分
美国ICE 阿拉比卡05 422.40 美分
美国ICE 阿拉比卡07 410.00 美分
欧洲ICEU 罗布斯塔07 5,362 美元
巴西现货咖啡 日晒阿拉比卡 2,650 雷亚尔 60公斤
巴西现货咖啡 罗布斯塔 1692.53 雷亚尔 60公斤
哥伦比亚现货咖啡 水洗阿拉比卡 764.86 美元 125公斤
越南现货咖啡 罗布斯塔 130,600 越南盾 千克
美国ICE 可可指数 8,920 美元
美国ICE 可可05 9,300 美元
美国ICE 可可07 8,920 美元
外汇市场 美元指数 98.6042 美元 美元
外汇市场 巴西雷亚尔 5.8864 雷亚尔 美元
交易所库存数量 美国ICE 822,021 /
交易所库存数量 欧洲ICEU 4,245 /
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