Last month, the convenience-focused operator has opened a small-format take-away only site in Sydney’s Cabramatta district with a menu featuring rice milk, coconut and grapefruit-infused coffee.

Cotti Coffee is set to give many Australian consumers their first taste of Chinese branded coffee shop culture after opening a take-away only store in Sydney. 
 

Alongside a standard espresso-based menu, Cotti Coffee is offering a wide range of flavoured coffee beverages that are are highly popular in the Chinese market, including Rice Milk and Pampas Blue lattes, coconut-infused coffee and Grapefruit Sparking Cold Brew. 

Cotti Coffee joins café operators D&N Coffee, Vy Vy Garden Café, Café Nho, Café Noi, Nha Trang Café and Café Ngon in Sydney’s Cabramatta suburb, dubbed ‘Little Saigon’ due to its strong Vietnamese community. 

As with other recent international debuts, Cotti Coffee offered week-long promotional discounts of around 40% at the Sydney store. Long blacks were reduced from AU$4.00 to AU$2.50 , while lattes were down from AU$7.00 to AU$3.90 . 

However, Cotti’s standard pricing is similar to Australian market leader McCafé and premium-focused Starbucks, which retail long blacks for AU$4.60 and AU$4.00 respectively. 

Cotti Coffee operates both single-store and regional franchise models in international markets. It opts for a revenue and profit-sharing arrangement with franchisees rather than charging upfront fees, which it says ‘shares risks and maximises each party’s strengths’.